Freelance Graphic Designer
Melinda Gore
Over 14 years of supporting marketing teams and nonprofits with clear, strategic visual communication.
Twelve years experience as a nonprofit co-founder and board member has shaped a deep understanding of mission-driven communication.
❋ Impact Reports
❋ Campaign Newsletters
❋ Fundraising Presentations
❋ Social Media Campaigns
❋ One-Pagers
❋ Brand Identity Design
My work has supported a diverse range of clients including clinics, churches, authors, educators, mission organizations, motivational speakers, and real estate agencies.
Branding & Marketing Campaign
Assembly Campaign
Problem:
The campaign needed a cohesive and recognizable visual identity to support the assemblywoman’s public presence and reelection efforts. Marketing materials were being used across multiple platforms—including print, social media, and campaign events—but lacked a unified visual system that would strengthen recognition and communicate professionalism to voters.
Solution
Developed a cohesive campaign brand identity and visual system used across both print and digital materials. This included designing the campaign logo, establishing visual guidelines, and creating branded assets such as posters, business cards, letterhead, and social media graphics.
Working closely with the campaign manager, marketing team, and staff, I ensured that every visual touchpoint—from printed materials to Instagram posts—maintained a consistent and professional look that reinforced the campaign’s message and public image.
Skills: Logo Design • Brand Identity Development• Campaign Visual Design • Marketing Collaboration (Campaign Manager & Team) • Social Media Visual Strategy (Cohesive IG Grid) • Social Media Template Design • Print Design for Campaign Materials • Mockup & Presentation Design • Cross-Team Communication
Report & Newsletter Design
Impact Report
Problem:
The nonprofit needed a clear way to share the story of its year. Key information including events, program impact, donor recognition, and financial updates existed across multiple documents and formats, making it difficult to present in a cohesive and engaging way. The organization needed a report that could both recap the year’s work and communicate its impact to supporters in a format that was easy to read and share.
Solution
Designed a 24-page annual impact report that highlights the organization’s events, program outcomes, donor contributions, and financial overview. The content was organized into a clear visual structure that guides readers through the year’s story while emphasizing key milestones and results. The report was produced as a PDF and adapted for the organization’s website to expand accessibility and make the information easier to share with supporters.
Skills: Editorial Design • Cross-Platform Design • Mockup Design • Adobe Indesign • Squarespace • Photo Editing
Nonprofit Brand Identity & Fundraising Collateral
Brand Identity Kit, One-Pager & 5-Panel Mailer
Problem:
Elevate Orphan wanted professional, well-organized materials to showcase their mission of serving orphans and widows in Ethiopia. Their existing materials were inconsistent and didn’t clearly guide potential donors through the organization’s story or impact.
Solution
Created a cohesive set of branded fundraising materials—including a one-pager, donor mailer, case for support, and a thank you card, along with a brand identity kit. The designs organized key information clearly and used visual storytelling to communicate the ministry’s mission, vision, and impact in a way that felt trustworthy and compelling to potential donors.
Skills: Brand Identity • Fundraising Collateral • Editorial Layout • Visual Storytelling • Print Design • Adobe Suite • Canva
Presentation
Case for Support
Problem:
The organization needed a donor-facing presentation that explained its mission, impact, and financial projections. The challenge was organizing complex information into a clear, engaging format that would help potential supporters understand the vision and feel confident in the initiative.
Solution:
Developed a 26-slide case for support presentation that communicates the initiative’s mission, impact, and financial strategy. The work involved translating complex information, including projections, fundraising strategy, and long-term vision, into a clear and compelling visual narrative designed to engage potential donors.
Skills: Presentation design • Visual storytelling • Information hierarchy • Fundraising communications • Adobe Photoshop / Illustrator • Google slides • Canva
Note: Financial figures and certain details have been modified to respect client confidentiality while preserving the overall structure and communication goals of the original presentation.
Lead Magnet
Branded Wealth-Building Checklist
Problem:
An Amazon best-selling author, financial advisor, and coach needed a lead magnet to attract new clients and share practical wealth-building tips but lacked a clear, professional resource to offer in exchange for email sign-ups.
Solution
Designed a branded Wealth-Building Tips Checklist that presents key financial habits in a clear, actionable format with information gathered from the client’s Facebook posts. The downloadable guide serves as both an educational resource and a marketing tool to capture leads and build trust with potential clients.
Skills: Cover Design • Digital Document Design • Marketing & Lead Generation Design • Copywriting • Content Creation
Let’s work together
Available for ongoing freelance partnerships and white-label design support for agencies.